We’re 437 — a luxe swim and activewear brand driven by a desire to create product that doesn’t compromise on style, quality, or fit.
437’s iconic styles have now been worn by everyone you follow on Instagram — from Kylie Jenner, Megan Thee Stallion, Jennifer Lopez, and Addison Rae.
The brand’s designs have been worn and supported by tastemakers including Hailey Bieber, Emma Chamberlain, Harry Styles, Oprah and more - landing Emi Jay on the Oprah’s Favorite Things list several years in a row. Emi Jay remains deeply committed to making original, unique and quality hair accessories for women of all ages and backgrounds. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to headbands and specialty scrunchies.